I have always loved the art of calligraphy. It allows people to be more in touch with themselves, and most importantly, more aware of the beauty in the world around them. Inscribe Calligraphy Art provides the retail market with a product that functions as both an entertaining pass time and an educational tool for the environment. I created the wedge shaped box with the idea of sustainability first, a concept that is becoming more and more important in the world of industrial design.
On an emotional level, Inscribe Calligraphy Art creates the fusion of two feelings: intrigue and aspiration. Intrigue is created by the unique packaging and the overall identity of the company. The aspiration comes after the intrigue; the consumer has examined the package and read about what the product’s purpose is, and ideally is inspired to make a change in their life.
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